Whether you're a solo artist, band member, producer, audio engineer, content creator, actor, or are involved in the Entertainment industry in any way it is very important for you to have an EPK! The more you know about making an awesome and eye-catching EPK the better it will be for your career. So what is an EPK? Well, we're going to answer that for you as well as give you tips on how to make the best one for you.
What is an EPK?
An EPK is a digital set of promotional materials also known as electronic press kits. These materials are often used by many industries in their promotional and marketing strategies. Businesses use them to promote just about everything; retail listings, game releases, movie showcases, you name it. Artists use EPKs as interactive resumes to help land sponsorships, bookings, and more. Below are a few examples of EPKs
So, what is included in an electronic press kit?
For the sake of this article I'm going to focus on artist EPKs however if you are not an artist you will still find this information useful to guide how to create your own. Here's a quick list of items every artist should have in their EPK:
Ok cool but how do I make an EPK?
There are a few ways and options that you have when looking to create an EPK. If PDF style of EPK you can create one using an online tool like Canva. This website has lots of templates and tools to help you make a quality press kit. If you'd rather have a website based EPK so you could easily just send a link to your press kit we recommend using Bandzoogle. They have a very easy drag and drop structure with all their templates. The cool thing about a website based EPK is all your links can be more eye-catching and you can set up auto play for a music video or music playlist of your songs. Lastly, if not into DIY and would rather have someone create a professional EPK for you there are freelance websites like Fiverr where you can find someone to do exactly that.
Having an amazing EPK is a necessity for every serious artist. It's important to keep them updated especially when you're sending them out to promoters, radio stations, potential sponsors, and anyone else frequently. Having an electronic press kit makes your appear more professional in your craft and can get you a lot farther in your career. Whether you've been on the fence on if you should have an EPK or if you've never heard of one before we hope this information has helped you take your career to the next level.